MKT 301 - Industrial Marketing

Institution:

Post University

Subject:

Description:

This course offers an overview of marketing as it applies to raw material suppliers, manufacturers, and middlemen. This includes industrial demand, marketing intelligence systems, product and service components, channels of distribution, pricing, promotion, and control. Prerequisite: MKT101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.post.edu/

Phone Number:

(800) 345-2562

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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