MKT 342 - Marketing Research

Institution:

Post University

Subject:

Description:

This course discusses various tools and techniques used by managers of marketing research. Topics covered include developing the research study, selecting a sample, focus interviewing, questionnaire design, data collection, controlling the field force, validating results, and drafting the final report. Students also learn basic statistical analysis of research findings. Prerequisites: MAT220; MKT101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.post.edu/

Phone Number:

(800) 345-2562

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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