MKT 310 - Direct Marketing

Institution:

Post University

Subject:

Description:

This course deals with the theories, methods, practices, and ethics of direct marketing. The course distinguishes direct marketing from general marketing with emphasis on the integration of both. Application of analytical and computerized techniques is covered via individual projects. Prerequisite: MKT101, MKT204 is recommended.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.post.edu/

Phone Number:

(800) 345-2562

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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