MKT 305 - Marketing on the Internet

Institution:

Post University

Subject:

Description:

This course examines the impact of the Internet on business and how it has expanded a firm's ability to customize its product and service offerings to levels not attainable in the past. This course will also define the different capabilities that the Internet and World Wide Web have enabled marketers to utilize. Students will revisit the basic tenets of marketing and assess the impact of the Internet on these basic principles. The course will address the benefits as well as the limitations of Internet marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.post.edu/

Phone Number:

(800) 345-2562

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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