BUSM 304 - Principles of Marketing Management

Institution:

Brigham Young University-Hawaii

Subject:

Description:

(F, W, Sp) Introduces basic principles of marketing management, including customer and market analysis, segmentation, positioning, branding, pricing, distribution, marketing communications, relationships, global marketing and ethics. (Prerequisite: BUSM 320)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.byuh.edu/

Phone Number:

(808) 675-3211

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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