BUSM 422 - Marketing Research

Institution:

Brigham Young University-Hawaii

Subject:

Description:

(F, W) This course focuses on central concepts, tools, and techniques of marketing research. Students design, execute and present a marketing research study. (Prerequisite: BUSM 304)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.byuh.edu/

Phone Number:

(808) 675-3211

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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