BUSM 431 - International Marketing

Institution:

Brigham Young University-Hawaii

Subject:

Description:

(F, W, Sp) Study of marketing techniques in a multinational setting, including organization, market research, pricing, distribution, and promotion. Use made of case studies and guided student research in seeking solutions to practical marketing problems in an international environment. (Prerequisite: BUSM 304)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.byuh.edu/

Phone Number:

(808) 675-3211

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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