BA 356 - Retailing

Institution:

Wartburg College

Subject:

Description:

Management and marketing strategies needed to deliver goods and services to consumers. Types of retail institutions, customer needs, research methods, hiring and training of employees, store location and layout, pricing strategies, merchandise planning, handling, management. Impact of e-commerce on traditional retailing. Visits to retailers are an integral part of the course. Fee. Prerequisite: BA 353.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wartburg.edu

Phone Number:

(319) 352-8200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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