BA 424 - Consumer Behavior

Institution:

Wartburg College

Subject:

Description:

Analysis of the consumer decision-making process before, during, and after purchasing goods or services. Influences of culture, subculture, social class, families, marketers on the consumer. Basic issues, latest findings, applications of consumer behavior in relation to marketing strategy. Group project. Prerequisite: BA 353. PSY 101 recommended.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wartburg.edu

Phone Number:

(319) 352-8200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.