MK 353 - Marketing Communications

Institution:

University of Montevallo

Subject:

Description:

A focus on the strategies that are utilized in order to promote a firm's product and/or service offerings. Attention is given to advertising, publicity, sales promotions, and personal selling; additionally, how firms utilize information technologies in their promotional activities will be considered. Prerequisites: MK 351 and junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.montevallo.edu

Phone Number:

(205) 665-6155

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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