MK 452 - Strategic Marketing Management

Institution:

University of Montevallo

Subject:

Description:

As the capstone offering in Marketing, this course combines knowledge of the various marketing activities as they relate to the managerial functions of planning, organizing, and controlling the marketing effort with the strategic activity of building and sustaining a competitive advantage for the firm. Prerequisites: MK 351 and junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.montevallo.edu

Phone Number:

(205) 665-6155

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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