BUS 350 - Social Marketing

Institution:

University of Maine at Farmington

Subject:

Description:

Social marketing adapts business marketing practices to organizations and programs dealing with social issues. Its purpose is to create awareness of social issues and influence the behavior of target audiences in order to improve their personal welfare and/or that of society as a whole. Prerequisite(s): Junior standing or permission of instructor. Every 2 years Credit: 4

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umf.maine.edu

Phone Number:

(207) 778-7000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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