BUS 220 - Principles of Marketing

Institution:

University of Maine at Farmington

Subject:

Description:

Introductory, primarily business oriented, micro-marketing analysis. The marketing concept is studied through analysis of the four P's (product, price, place, and promotion) as the controllable variables marketing managers blend into a marketing mix to satisfy a particular target market. It includes an analysis of the marketing, marketing systems, and organization of marketing efforts. This course captures the essence of the role of marketing in consumer needs and marketing activities. Prerequisite(s): Sophomore standing. Every semester. Credit: 4

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umf.maine.edu

Phone Number:

(207) 778-7000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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