BUS 320 - Consumer Behavior

Institution:

University of Maine at Farmington

Subject:

Description:

Explores consumer behavior as a subset of aggregate human behavior. Specifically concerned with the study of consumer behavior from different perspectives, such as economic, psychological, sociological, and cultural; also examines current integrated models of consumer behavior and their implications for marketing. Also this course explores factors such as personality, small groups, demographics, social class, and culture on the formation of consumer attitudes and purchasing behavior. Prerequisite(s): BUS 220 and junior standing, or permission of instructor. ECO 110S recommended. Every three years. Credit: 4

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umf.maine.edu

Phone Number:

(207) 778-7000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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