MKT 330 - Retail Management

Institution:

University of Hartford

Subject:

Description:

This course explores and evaluates the dynamic role of retailing in the marketing of consumer goods and services. Significant changes in the American retailing environment, in the character of retail competition and in the organizational structure of retail firms are examined. The methods and principles of marketing as applied to retailing, including site selection, sales stimulation, pricing policies, merchandising, purchasing, and the like, are introduced. Prerequisite: MKT 310.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hartford.edu

Phone Number:

(860) 768-4100

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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