MKT 310 - Introduction to Marketing

Institution:

University of Hartford

Subject:

Description:

This course examines the dynamics of marketing and its important role in today's society. In addition to discussing marketing functions, marketing organizations, marketing research and other key dimensions of marketing, the course will address cultural, social, ethical, legal and international aspects of the field. Case studies and examples of business and nonbusiness organizations will be discussed. Prerequisites: EC 110 and 211 for Barney students, or EC 101 for non- Barney students.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hartford.edu

Phone Number:

(860) 768-4100

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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