CMM 360 - Advertising Copywriting and Layout

Institution:

University of Hartford

Subject:

Description:

Rigorous study and practice in planning and preparing advertising messages. Emphasis on writing. Artistic and social scientific aspects of advertising creativity. Writing and visualization for print, broadcast, and peripheral media. Lecture and laboratory. Prerequisite: CMM 260. Laboratory fee.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hartford.edu

Phone Number:

(860) 768-4100

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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