CMM 471 - Public Relations Campaigns

Institution:

University of Hartford

Subject:

Description:

The course focuses on practical, technical, and analytical skills required to effectively plan and implement a campaign. Students study the public relations process in order to develop campaign plans that capitalize on opportunities and address problems within and for the organization. Students analyze secondary research and conduct qualitative/quantitative primary research in order to develop, implement, and evaluate a campaign for a University or community client. Prerequisites: CMM 271 and CMM 371.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hartford.edu

Phone Number:

(860) 768-4100

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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