MB 337 - advertising And Promotion

Institution:

Skidmore College

Subject:

Description:

Examines advertising and promotion principles from an integrated marketing communications perspective, emphasizing the planning, design, and implementation of advertising campaigns. Topics include consumer and market analysis, creative strategy, media selection, promotional budgeting, campaign evaluation, and agency relations. Prerequisites: MB107 and 214. Non-liberal arts. C. Page

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.skidmore.edu/

Phone Number:

(518) 580-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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