MB 344 - international Marketing

Institution:

Skidmore College

Subject:

Description:

Examines the influence of cultural, political, legal, technological, socioeconomic, and physical environments on international marketing decisions. The course also covers the theory and practice of international marketing strategies. Topics include international planning, implementation and control decisions, international market research, international product decisions, global pricing, distribution, international advertising, and sales promotion. Special topics include green marketing, international e-commerce, and global marketing ethics. Prerequisite: MB214 or permission of instructor. E. Lepkowska-White

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.skidmore.edu/

Phone Number:

(518) 580-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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