MB 313 - consumer Behavior

Institution:

Skidmore College

Subject:

Description:

Examination of the psychological, sociological, and anthropological theories related to consumer decision-making. Among the separate topics covered in the course are motivation, memory, cognition, attitude formation and change, persuasion, learning, and value systems of cultures and subcultures, all inter-related with the formation of marketing strategies. Prerequisite: MB214 or permission of instructor. C. Page

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.skidmore.edu/

Phone Number:

(518) 580-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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