MB 214 - foundations of Marketing

Institution:

Skidmore College

Subject:

Description:

A comprehensive assessment of marketing's dynamic role in contemporary global society. The course emphasizes the development of marketing strategies which reflect domestic and cross-national competitive structures and diverse market place realities. Topics include consumer analyses, target market identification, positioning, e-commerce, and coordination of marketing mix elements. Prerequisite: MB107 or permission of instructor. B. Balevic, C. Page, E. Lepkowska-White

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.skidmore.edu/

Phone Number:

(518) 580-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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