BUS 332 - Fundamentals of Sports Marketing

Institution:

Molloy University

Subject:

Description:

This course is designed to teach students how to apply the basics of marketing to the sports world. Students will learn about the sports marketing industry as a whole, its trends, and marketing to fans and corporate partners. The importance of sports marketing to professional sports teams and athletes, the different sources of sports marketing and career options in sports marketing will also be addressed. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.molloy.edu

Phone Number:

(516) 678-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.