BUS 330 - Principles of Marketing

Institution:

Molloy University

Subject:

Description:

(formerly BUS 230) This course is designed to introduce the student to the essentials of marketing - key concepts, methods of analysis, strategies and tactics - critical to managing profitable customer relationships in the current dynamic and connected environment. Topics include marketing strategy, elements of the marketing mix, marketing research, consumer behavior analysis and customer relationship management. Prerequisite: BUS 101. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.molloy.edu

Phone Number:

(516) 678-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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