BUS 335 - Consumer Behavior

Institution:

Molloy University

Subject:

Description:

This course will provide students with an understanding of consumer behavior that is essential to designing an effective marketing strategy. The course employs economic, psychological and sociological theories to investigate and analyze customer reaction to products and services. The understanding gained will help students identify opportunities and improve comprehension of the marketing environment. Prerequisite: BUS 330. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.molloy.edu

Phone Number:

(516) 678-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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