BUS 342 - Digital Media Marketing

Institution:

Molloy University

Subject:

Description:

This course will equip students with the knowledge and skills to build and sustain successful, integrated digital media marketing programs. With consumers and businesses increasingly shifting their attention from traditional marketing media - television, radio and print publications - to the Internet, wireless devices and other digital media, students will learn how to make online media campaigns a pivotal part of marketing plans. Ability will also be developed to target and deliver smart marketing messages to on-the-go and digital media savvy audiences. Prerequisites: BUS 337 and CIS 112. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.molloy.edu

Phone Number:

(516) 678-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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