MKTG 316 - e-Marketing

Institution:

Manhattan College

Subject:

Description:

This course focuses on Internet marketing, new media marketing, and direct marketing. The primary emphasis is customer relationship interactions using all marketing tools. Some topics include virtual marketplaces, auctions, virtual communities, personalization, and personal privacy and security. Fall. (Cr. 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.manhattan.edu

Phone Number:

(718) 862-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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