MKTG 305 - Direct Response Marketing

Institution:

Manhattan College

Subject:

Description:

The managing of direct response advertising. The course focuses on using customer databases, testing customer response, and measuring efficiency of marketing methods that appeal for action from specified individuals. Spring. (Cr. 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.manhattan.edu

Phone Number:

(718) 862-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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