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Institution:
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Manhattan College
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Subject:
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Description:
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This course is about formulating business strategy in the e-commerce area where transactions are conducted over the internet, and we will survey the various business models that have been introduced in the last few years and analyze their economic and managerial foundations. In addition, this course is designed to put participants in the role of strategic management consultants, in order to provide students with an understanding of the issues and strategic implications of electronic commerce; it is not designed to discuss technical implementation issues. We will investigate the many different facets of electronic commerce, the various business strategies, management issues, and pertinent technologies. Prerequisite: MGMT 201. (Cr. 3)
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(718) 862-8000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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