MKTG 311 - Product Management

Institution:

Manhattan College

Subject:

Description:

A review of the company's product portfolio management, including the task of product positioning, product development, market development, product diversification and alternative strategies associated with the introduction, growth, maturity and decline stages of the product life cycle. Spring. (Cr. 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.manhattan.edu

Phone Number:

(718) 862-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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