MKTG 307 - Consumer Behavior

Institution:

Manhattan College

Subject:

Description:

The course focuses on the major theories needed to understand buyer behavior, such as evoked set, brand loyalty, learning and memory functions, motivation, attitudes and attitude change, diffusion of innovations, perception and meaning, lifestyle and personality differences, culture and social class, and family buying influences. If you take this course, you cannot receive credit for PSYC 305. (Cr. 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.manhattan.edu

Phone Number:

(718) 862-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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