MKTG 304 - Advertising and Communications Management

Institution:

Manhattan College

Subject:

Description:

Students learn how marketers communicate to develop brand awareness, image, and distinctiveness, encourage buying behavior, and reinforce satisfaction. Promotional campaigns for actual products are created by determining budgets, setting objectives, targeting audiences, developing themes and messages, choosing media, and measuring results. Spring. (Cr. 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.manhattan.edu

Phone Number:

(718) 862-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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