Concentration 215 - Introduction to Advertising and Public Relations

Institution:

Manhattan College

Subject:

Description:

An introduction to the development of advertising and public relations as media practices and industries in the United States. Includes an analysis of the history and development of each, current practices and techniques from both a theoretical and a practical perspective, and the impact of and trends resulting from the introduction of new media. Prerequisites: COMM 101 and 110. (Cr. 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.manhattan.edu

Phone Number:

(718) 862-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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