MA 421 - International Marketing

Institution:

Maine Maritime Academy

Subject:

Description:

This course focuses on the theory and practice of marketing across national borders with special emphasis on the development of appropriate marketing strategies that target a country or countries within a selected region of the world. Students review historical, cultural, technological, risk and security, and socioeconomic variables that influence marketing decision-making. The course involves a final integration project and presentation based on case study and review of the region that is under consideration. Prerequisites: Cs-150, Ma-101 or Ma-211, Ma-222, Ms-110 or Ms-150 or Ms-151, Ms-251 or Ms-253 or Os-203, or by permission of instructor. Rec. 3, Cr. 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mainemaritime.edu

Phone Number:

(207) 326-2206

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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