MA 222 - Marketing Management

Institution:

Maine Maritime Academy

Subject:

Description:

Focuses on the process of creating and fulfilling consumer and organizational needs through strategies involving the conception, pricing, promotion and distribution of ideas, goods and services in a market economy. The interrelationship of planning and marketing is explored throughout the course. Prerequisites: Ma-101 or Ym-222 and any one course in economics (Ec-102 or Ec-201), or by permission of instructor. Rec. 3, Cr. 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mainemaritime.edu

Phone Number:

(207) 326-2206

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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