radio 41-3225 - Advanced Radio Station Marketing

Institution:

Columbia College-Chicago

Subject:

Description:

This course will serve as an advanced marketing class for those who are going into radio with an eye toward management. It requires advanced media research, media buying knowledge, and writing and defending a complete marketing plan including an appropriate budget. 3 CREDIT S PREREQUISITES: 41-3107 RADIO MARKETING AND PROMOTION

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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