marketing communication 54-3707 - Global Public Relations

Institution:

Columbia College-Chicago

Subject:

Description:

This course will explore the impact that corporate PR efforts have on international communities. Students will learn how to compile a range of resources that will enable them to drive Ma r k e t i n g Commu n i c a t i o n positive PR initiatives around corporations supporting political, environmental and human aid campaigns in developing or non-democratic countries. This course will examine corporate government/PR efforts around current initiatives, including, but not limited to: Olympic committee's selection of controversial host cities, the One Campaign, AIDs treatment in Africa and crisis situations, like oil spills in international waters. 3 CREDIT S

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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