radio 41-3507 - Broadcast Research

Institution:

Columbia College-Chicago

Subject:

Description:

Course outlines application of basic marketing research techniques to radio situations. Course material covers conducting research from music testing to perceptual studies and evaluating research supplied by outside companies, including ratings services. 2 CREDIT S PREREQUISITES: 41-3114 RADIO PROGRAMMING

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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