marketing communication 54-3704 - Internal Marketing

Institution:

Columbia College-Chicago

Subject:

Description:

Course focuses on the use of IMC to better motivate, educate, and train employees in establishing/maintaining brand value. Course addresses how employees link to the brand and how to communicate organization's brand value internally and externally, etc. Topics addressed include how to develop internal campaigns, how to identify core issues, and what tools and techniques to use in relaying the message. 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION, 54-1600 INTRODUCTION TO ADVERTISING, 54-1700 INTRODUCTION TO PUBLIC RELATIONS, 54-1701 PUBLIC RELATIONS WRITING I, 54-2500 INTRODUCTION TO MARKET RESEARCH, 54-2708 SOCIAL CHANGE COMMUNICATIONS

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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