marketing communication 54-3530 - Hispanic Marketing

Institution:

Columbia College-Chicago

Subject:

Description:

This course surveys the significance of the U.S. Hispanic market, its many components, and the methods for marketing to it. Students explore Latino demographics and psychographics; spending power; growth projections; the new Latinization versus outdated stereotypes; and specific media, research, advertising, and public relations practices as they apply to the Hispanic market, culminating in the development of a complete marketing campaign. The course is for Latino and non-Latino students interested in capitalizing on the fastest growing market segment. 3 CREDIT S

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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