marketing communication 54-3502 - Developing a Marketing Plan

Institution:

Columbia College-Chicago

Subject:

Description:

Comprehensive course teaches students to prepare a marketing plan for a specific product or service. Student learning builds on the foundations learned in the core marketing courses to formulate a strategic marketing plan. The course will provide a systematic approach that facilitates organization of data, development of strategy, alignment of all plan elements, and measurement of marketing ROI . Upon completion, students will be able to develop a comprehensive, real world marketing plan. 3 CREDIT S PREREQUISITES: 52-1151 WRITING AND RHETORIC I, 52-1152 WRITING AND RHETORIC II, 54-1500 INTEGRATED MARKETING COMMUNICATION, 54-1600 INTRODUCTION TO ADVERTISING, 54-1601 CONSUMER BEHAVIOR (ADCULT), 54-2500 INTRODUCTION TO MARKET RESEARCH, 54-2900 INTRODUCTION TO MEDIA

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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