marketing communication 54-3523 - Topics in Marketing

Institution:

Columbia College-Chicago

Subject:

Description:

This course exposes students to issues of current significance that are new and timely. It positions students at the leading edge of ideas that drive markets. 1 CREDIT PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION, 54-1600 INTRODUCTION TO ADVERTISING, 54-1601 CONSUMER BEHAVIOR (ADCULT), 54-1700 INTRODUCTION TO PUBLIC RELATIONS COREQUISITES: 54-2500 MARKET RESSEARCH, 54-2900 INTRODUCTION TO MEDIA

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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