marketing communication 54-2901 - Selling and Buying Media

Institution:

Columbia College-Chicago

Subject:

Description:

This Advertising Concentration/Media Focus elective covers techniques employed in negotiating and purchasing broadcast and print media. The process of buying broadcast time is covered, from making the initial request for "availabilities"to negotiating rates to purchasing unwired networks, network and spot television, cable and syndicated television, and radio. The process of buying space in print media similarly entails an initial request for "space," rate negotiation, and the purchasedecision. Both processes include comparative research and quantitative/qualitative evaluations. 3 CREDIT S PREREQUISITES: 54-2900 INTRODUCTION TO MEDIA

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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