marketing communication 54-2803 - Sponsorship for Spor ts and Live Enter tainment

Institution:

Columbia College-Chicago

Subject:

Description:

This class intends to provide students with an understanding of the fundamental sponsorship principles and other advanced marketing techniques applied to sports and live events and to present career opportunities therein. Far from being a compromising grant, sponsorship offers a unique opportunity, leveraging the sponsor's marketing might to spread your name beyond your doors and reach new audiences. In return, a sponsor will rightfully expect more than his or her logo in your program. But as in any marriage, it can only work if the partners are well matched and if they both commit to the relationship. PRE-REQUISITES: Intergrated Sports Marketing (54-1500) and Introduction to Sports Marketing (54-1800). 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING CIMMUNICATION, 54-1800 INTRODUCTION TO SPORTS MARKETING

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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