marketing communication 54-3675 - Buzz In Marketing Communication

Institution:

Columbia College-Chicago

Subject:

Description:

This course teaches students to appreciate, analyze, and utilize the pop culture phenomenon of "buzz" (word of mouth)as a dynamic in advertising. Although originally intended for students in the Marketing Communication disciplines, this course's focus on innovation diffusion theory within the context of human interaction in society at large renders it highly appropriate for students in other disciplines. 3 CREDIT S

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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