marketing communication 54-2615 - Adver tising Production II:Print Production Seminar

Institution:

Columbia College-Chicago

Subject:

Description:

This course exposes students to the history of print production and processes used in creating advertisements for print media (newspapers, magazines, books, outdoor posters, "bus wraps," and other promotional materials). This course familiarizes students with technical specifications, cost estimates, and scheduling timelines in producing printed advertisements. Students will participate in tours of advertising agencies and high-volume print production facilities. 3 CREDIT S PREREQUISITES: 54-2602 ADVERTISING PRODUCTION I

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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