marketing communication 54-3702 - PR Campaigns

Institution:

Columbia College-Chicago

Subject:

Description:

Students learn to create PR plans that address hypothetical and actual scenarios. Each student is guided through the development of an individual portfolio suitable for presenting to prospective employers, which may incorporate coursework from previous courses, such as Public Relations Writing. In this workshop course, students also may visit PR agencies, meet the agency decision-makers, and discover firsthand how agencies function. 3 CREDIT S PREREQUISITES: 54-1600 INTRODUCTION TO ADVERTISING, 54-1700 INTRODUCTION TO PUBLIC RELATIONS, 54-1701 PUBLIC RELATIONS WRITING I, 54-2708 SOCIAL CHANGE COMMUNICATIONS

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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