marketing communication 54-2504 - Customer Information Marketing

Institution:

Columbia College-Chicago

Subject:

Description:

Course teaches students to use database marketing to increase efficiency. Students learn to create profitable one-toone customer relationships that gain information necessary to understanding customer behavior. Course demonstrates the means to improving overall profits by using databases to link planning, forecasting, budgeting, list and media selection, product development, fulfillment, and customer services. Students apply these techniques to real-life marketing problems. 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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