marketing communication 54-3604 - Creative Por tfolio Development

Institution:

Columbia College-Chicago

Subject:

Description:

Course teaches students how to develop a professionally viable advertising campaign portfolio. Course culminates in the students' presentations of their portfolios before a review panel made up of advertising agency executives and professional recruiters. The final portfolio will have original, integrated campaigns, one-shot ideas, and non-traditional elements. 3 CREDIT S PREREQUISITES: 54-1604 INTERACTIVE ADVERTISING, 54-1605 ADVERTISING COPYWRITING I OR 54-2975 CONCEPTING AND BRAINSTORMING

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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