marketing communication 54-2801 - Spor ts Public Relations and Marketing

Institution:

Columbia College-Chicago

Subject:

Description:

The course covers various forms of public relations and marketing to be implemented in a professional career in sports marketing and communications. Students prepare illustrative examples of marketing and promotional programs in the areas of professional and amateur athletics. The course focuses on the preparation and distribution of communications materials pertaining to sports events, individuals, and contests. 3 CREDIT S PREREQUISITES: 54-1800 INTRODUCTION TO SPORTS MARKETING

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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